The 80’s were a swarm of creative ideas on a national scale and Palma didn’t escape from the revolution. I recall the Casal Solleric recent opening in 1985, inaugurating with a fantastic Comic week, Peor Impossible performing at the Riu Palace, La Fura dels Baus in the patio of the La Misericòrdia and finally a design exhibition in Sa Llonja of which I still keep the poster.
Precisely this exhibition was the only contact I had with the Design world until I left to study in Barcelona. First Technical Architecture where I suspended the all year, afterwards I tried my hand at graphic design. I found out about it thanks to a Majorcan friend who whispered to my hear classes were available in various schools in town, La Massana was the most affordable one and, if the exercises were submitted during the academic year, there was no need to do final exams o repeat the course. Let’s face it, it’s sounded like lottery.
The admission tests had to be done in two days and I was hospitalised the night in between with an acute pericarditis. The next day with the hospital admission form in hand, I was doing the second part of the exams after which I was admitted. My parents were giving me the last opportunity to change career at the same time as my father was going through a strong crisis in his business of which I knew about only years after.
All the signs were there, graphic design had to be my profession of choice.
I studied at the school and worked at the same time for 3 years with Josep M. Trías in Quod, design and marketing. The most important project we worked on was the graphics for the Barcelona’92 Olympics. I will never forget what I’ve learned, especially the pictograms for services made by hand, based on pen strokes illustrated with Edding 600.
Soon after other jobs came along, a scholarship to enter the Parsons School in New York in 1995, on the return to Palma, the creation of Toni Sorell Studio in 1997, becoming associates with Micky Soler and the Solerisorell studio in 2001 and the following founding of SSSIT with Silvia Soler and Fernando Truyols in 2003.
This is as far we have come, with constant work and design flair, with clients that are already friends. Once we’ve managed to overcome thunderstorms and tsunamis which didn’t take over or undermine our daily work motivation, we keep our enthusiasm, free flow of creativity and willingness to learn up to now.